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Age is Just a Number (And Other Lies We Tell Ourselves)

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The bloke sitting across from me in the café yesterday must have been pushing seventy-five, maybe eighty. Salt-and-pepper beard, weathered hands, but sharp eyes that could cut glass. He was hunched over a laptop, frantically typing what looked like code. Python, from what I could glimpse over his flat white.

Here I was, supposedly in my "prime" at forty-eight, feeling like I was already over the hill because some Gen Z marketing manager at a client meeting last week asked if I knew how to use TikTok for business development.

That's when it hit me like a freight train carrying uncomfortable truths: I'd been buying into the biggest load of corporate BS since "synergy" became a buzzword.

The Retirement Myth That's Killing Your Potential

Let me be brutally honest here. The traditional concept of retirement is absolutely stuffed. And I should know – I've spent the last seventeen years helping businesses navigate change management, and the biggest change most people refuse to manage is their own attitude towards aging.

We've been programmed to believe that fifty-five is when you start "winding down." Sixty is when you become "pre-retirement." Sixty-five is when you shuffle off to the golf course to wait for the inevitable.

What complete and utter rubbish.

Colonel Sanders was sixty-two when he franchised KFC. Vera Wang was forty when she entered fashion. Laura Ingalls Wilder didn't publish her first Little House book until she was sixty-four. Meanwhile, we're having midlife crises at thirty-five because we haven't "made it" yet.

The problem isn't aging. The problem is our pathetic mindset about it.

The Melbourne Epiphany

I was conducting a workshop in Melbourne last year – time management training, ironically enough – when this sixty-eight-year-old participant absolutely schooled everyone in the room about productivity apps. She was using systems I'd never even heard of, automating her entire consulting business, and running circles around participants half her age.

During the lunch break, she confided something that stuck with me: "The secret isn't fighting aging, mate. It's refusing to act your age."

That woman was pulling in more revenue per quarter than most thirty-year-olds I know. She was sharper, more focused, and had zero patience for inefficiency. Age hadn't slowed her down – it had refined her into a precision instrument.

And yet, she told me, she regularly faced age discrimination that would make your hair curl. Clients assuming she couldn't handle digital transformation. Younger consultants patronising her in meetings. The whole bloody system working against her because of some arbitrary number.

The Biology vs Biography Debate

Here's where it gets interesting. And controversial.

The research is pretty clear: our brains remain remarkably plastic throughout our lives. You can literally rewire your neural pathways well into your eighties. But here's the kicker – most people don't bother trying because they've convinced themselves they're "too old to learn new tricks."

I've seen twenty-five-year-olds who think like they're eighty, and eighty-year-olds who think like they're twenty-five. Guess which group is more successful?

The difference isn't physical. It's psychological.

Your body might slow down. Your knees might creak. Your eyes might need stronger glasses. But your capacity for growth, learning, and contribution? That's entirely up to you.

The Workplace Revolution Nobody Talks About

The corporate world is slowly waking up to something that should have been obvious decades ago: experience actually matters. Shocking, I know.

Companies like BMW and Google are actively recruiting older workers because they've figured out that institutional knowledge and emotional intelligence often trump raw energy and latest-trend awareness.

But here's the thing – you can't wait for the world to catch up to this realisation. You need to position yourself as the experienced professional who also happens to be adaptable, not the aging worker who's trying to stay relevant.

The Uncomfortable Truth About Relevance

Nobody owes you relevance because you've been around for a while. Harsh? Absolutely. True? Unfortunately, yes.

I learned this the hard way when I realised my PowerPoint presentations looked like they'd been designed in 2003. My LinkedIn strategy was non-existent. I was becoming one of those consultants who talks about "the good old days" instead of focusing on "the profitable new days."

The antidote isn't trying to act twenty-five again. That's just embarrassing. The antidote is becoming so bloody good at what you do that age becomes irrelevant.

Master your craft. Then master the new tools that enhance your craft. Learn enough about emerging trends to have intelligent conversations, but don't pretend to be something you're not.

Authenticity beats artificial youth every single time.

The Energy Equation

Let's address the elephant in the room: energy levels.

Yes, you might not be able to pull all-nighters like you used to. Yes, you might need more recovery time. Yes, your metabolism isn't what it was when you were twenty-five.

So what?

What you lose in raw physical energy, you gain in strategic energy. You learn to work smarter instead of harder. You develop better boundaries. You stop wasting time on activities that don't move the needle.

I watch younger colleagues burn themselves out trying to be everything to everyone. Meanwhile, experienced professionals who've learned to say "no" strategically accomplish more in four focused hours than others do in ten scattered ones.

The Legacy Perspective Shift

Here's where aging becomes a competitive advantage: perspective.

When you're twenty-five, everything feels urgent. When you're fifty-five, you can actually distinguish between what's urgent and what's important. That's not cynicism – that's wisdom.

You've seen enough business cycles to know which trends are temporary and which represent fundamental shifts. You've watched enough "revolutionary" products fizzle out to spot genuine innovation. You've witnessed enough workplace drama to navigate politics without getting sucked into the vortex.

This perspective is incredibly valuable. But only if you position it correctly.

The Reinvention Imperative

The most successful aging professionals I know have reinvented themselves multiple times throughout their careers. Not because they had to, but because they chose to.

The accountant who became a business coach. The engineer who transitioned into project management consulting. The sales manager who pivoted into customer relationship management training.

Each reinvention built on previous experience while adding new capabilities. They didn't start from scratch – they started from strength.

The key is timing your reinventions strategically, not waiting until market forces make them mandatory.

The Technology Trap

Let me be clear about something: you don't need to become a tech wizard to remain relevant. But you do need to become tech-competent.

There's a difference between mastering every new app and understanding how technology can enhance your core competencies. Focus on the latter.

Learn the tools that directly impact your ability to deliver value. Ignore the rest. And for heaven's sake, stop apologising for not being a "digital native." Nobody cares how you learned – they care about results.

The Mentorship Multiplier

One advantage that comes with age is the opportunity to multiply your impact through mentorship. But this isn't about being the sage on the mountain dispensing wisdom to grateful youngsters.

Modern mentorship is bidirectional. You share experience and insight. They share energy and fresh perspectives. Both parties benefit.

The most successful older professionals I know have figured out how to become mentors without becoming patronising. They've learned to guide without controlling, advise without dictating.

This approach doesn't just help others – it keeps you connected to emerging trends and fresh thinking.

The Health Reality Check

Let's not kid ourselves about the physical aspects of aging. Your body will change. Your energy patterns will shift. Your recovery time will increase.

The question isn't whether these changes will happen – they will. The question is how you'll adapt to them.

Some of the most productive people I know in their sixties and seventies have become masters of energy management. They've learned to schedule demanding work during their peak hours. They've optimised their sleep, nutrition, and exercise routines. They've built systems that compensate for physical limitations.

They've aged strategically, not accidentally.

The Innovation Paradox

Here's something that might surprise you: some of the most innovative thinking comes from experienced professionals who combine deep knowledge with fresh perspectives.

When you've seen enough patterns, you can spot opportunities that others miss. When you've made enough mistakes, you can avoid pitfalls that trap less experienced players. When you've built enough relationships, you can connect dots that others can't even see.

Innovation isn't just about youth and disruption. It's also about synthesis and strategic thinking.

The Final Word on Fighting Time

You can't stop aging. But you can absolutely control how you age.

You can choose to become bitter, irrelevant, and stuck in the past. Or you can choose to become wiser, more strategic, and positioned for continued growth.

The marketplace doesn't care about your age. It cares about your value proposition. Focus on making that proposition so compelling that age becomes irrelevant.

Stop fighting time. Start leveraging experience.

Because here's the truth nobody wants to tell you: the best years of your career might still be ahead of you. But only if you decide to make them so.


After two decades in business consulting, I've learned that the most dangerous phrase in the English language is "I'm too old for this." The second most dangerous? "That's how we've always done it." Aging successfully means avoiding both traps entirely.